“Ping Pong” La Rosa Frozen Fruit Bars Commercial
May 2023
I wanted an exciting and exhilarating energy for this commercial, so that people would be glued from the start and grinning by the end.
The concept came from me challenging myself to incorporate a La Rosa bar into being a creative plot device in a simple, but explosive story.
Directed by: Keaton Punch
With my goal in mind, I knew all the acting, camera movement, and editing had to be exaggerated and powerful. All the action was heavily inspired by the anime series: “Ping Pong the Animation”.
I decided to execute the paddle fracture effect practically, because I wanted that moment to look authentic and impactful. I cut up a paddle into pieces using a rotary tool, and we tossed them onto the table to create a realistic fall apart/landing.
To avoid melting or breaking La Rosa bars during this production, I crafted prop ones to use. Each bar in this commercial was created using foam wrapped in color printed paper, and finished with an ice cream stick and original packaging.
The commercial quickly gained traction and popularity in Bakersfield and on Instagram! Soon after, I was featured in an interview on KGET 17 News, where I had the opportunity to speak more about my work.